Identity by Robert Fritz and Dr. Wayne Scott Andersen


Why it doesn’t matter what you think about yourself.

In this groundbreaking new book, Dr. A joins Robert Fritz to explore how identity issues thwart the ability to create the life you want.

The modern trend to promote self-esteem training, positive thinking, and the tenets of the self-help movement encourages self-obsession, which backfires and makes it harder for people to create success. Authors Andersen and Fritz make the ultimate case that what you think about yourself doesn’t matter, nor does it determine your prospects of accomplishment. In fact, the more you focus on yourself, the less you are able to learn, grow, develop needed skills, and create what matters most to you.

The ideas in Identity will give you the opportunity to truly become the dominant force and author of your life building process.

About the Authors

Robert Fritz

Robert Jordan Fritz is an American author, management consultant, composer, and filmmaker. He is known for his development of “structural dynamics,” the study of how structural relationships impact behavior from individuals to organizations.

Dr. Wayne Scott Andersen

Dr. A is the author of multiple books on health, including the New York Times bestseller Discover Your Optimal Health as well as the bestselling Dr. A’s Habits of Health. He is also a board-certified critical care physician and a co-founder of OPTAVIA™.



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