Privacy Policy

Optavia – Habits of Health


Last Modified on December 5, 2018

We ask that you read this privacy notice carefully, as it contains important information on who we are, how and why we collect, store, use, and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

  1. Who we are

OPTAVIA, LLC (“OPTAVIA,” “We,” or “Us”) collects, uses and is responsible for certain personal information about you, as part of OPTAVIA’s “Habits of Health” mobile application (the “Service”).

For EU citizens accessing the Service, we are regulated under the General Data Protection Regulation and we are responsible as controller of that personal information for the purposes of those laws. Please see the section entitled “For EU Citizens” below for more information about your rights.

  1. The Personal Information we collect and use

Information collected by us: In providing you with the Service, we collect the following personal information when you provide it to us:

Information shared with us: In providing you with the Service, third parties may share the following personal information with us:

How we use your Personal Information: We use your personal information as follows:

Who we share your Personal Information with: We share your Personal Information with certain third parties as part of our operation of the Service. This data sharing enables us to provide you with the Service in the optimal way.

We share your Personal Information with the following third parties:

How long your Personal Information will be kept: We will keep your Personal Information for the length of time required to provide you with the Service, unless a longer retention period is required by law. Afterwards, we delete all aforementioned data in our possession within a reasonable timeframe. We do not verify the correctness of personal data that we collect or you provide.

Please note that some data may be retained if necessary to resolve disputes, enforce OPTAVIA user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of the Service.

Cookies: We do not use cookies on the Service.

Children’s Privacy: We do not knowingly collect any personal information from children under the age of 13, allow them to create accounts or use the Service. In addition, we may limit how we collect, use, and store some of the information of EU users between 13 and 16. OPTAVIA takes children’s privacy seriously and encourages parents to play an active role in their children’s online experience at all times. We urge parents to instruct their children never to give out their real names, addresses, or phone numbers, without parental permission, when online. If you have any concerns about your child’s personal information, please contact us at

Links to Other Sites: The Service may contain links to other sites or services, including OPTAVIA’s website. If you click on a third-party link, you will be directed to that site or service. These external sites may or may not be operated by us. Therefore, we strongly advise you to review the Privacy Policy and terms of these websites or services. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

  1. Keeping your Personal Information secure

We have taken steps to put appropriate security measures in place to prevent personal information from either being accidentally lost or used and accessed in an unauthorized way.

For example:

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the Service and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.

  1. For EU Citizens

OPTAVIA and the Service are based in the United States. No matter where you are located, you consent to the processing, transfer and storage of your information in and to the U.S., and other countries, in accordance with the privacy policies of third parties with whom we share your Personal Information. The laws of the U.S. and other countries governing data collection and use may not be as comprehensive or protective as the laws of the country where you live.

Reasons we can collect and use your Personal Information: The laws in some jurisdictions require that we notify you of the lawful basis for collecting your Personal Information.

To the extent that such laws apply, we rely on the following as the lawful basis on which we collect and use your personal information:

Under the laws of some jurisdictions, including the General Data Protection Regulation in the EEA, EU Citizens have a number of important rights with regard to your Personal Information.

If you would like to exercise any of those rights, please email us at We may ask for additional verification information, such as your name and other information required to be sure that you are the owner of that data.

  1. How to complain

If you have a complaint about OPTAVIA’s use of your information, we would prefer for you to contact us directly in the first instance so that we can address your complaint. Please contact us via the methods listed below in the section entitled “How to contact us” to let us know about any of your questions or concerns, and we will get back to you to resolve the issue.

If you are an EU citizen, the General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.

  1. Changes to this Privacy Notice

This privacy notice was last updated on December 5, 2018.

We may change this privacy notice from time to time. When we do, we will inform you via email to the email address you have provided us with through your account, or by posting a message about the change on the Service.

  1. How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to, call us at 1-888-OPTAVIA, or send us postal mail at 11444 Cronhill Drive, Owings Mills, MD 21117.

This is a unique website which will require a more modern browser to work! Please upgrade today!